• What is the BAT Platform?
• How do I get access to the BAT Platform?
• What are BAT affinity ratings and how do they work?
• What other BAT talent data do you have?
• When will you have celebrities & musicians on the BAT Platform?

More questions?

What is the BAT Platform?

The BAT Platform is an online application, very similar to iTunes®. Authorized users have access to view detailed talent profiles including photos, videos, and personal information for thousands of individuals. Exclusive to the Platform, is our proprietary metrics engine that generates real-time affinity metrics that are used to evaluate a single talent, or compare multiple talent by region, sport, and status to name a few. The old-fashioned ways of ‘representative sample’ or ‘once-a-year consumer surveys’ are outdated. Why pay more for less?

How do I get access to the BAT Platform?

Logging into the BAT Platform is very similar to logging on to any online application or Web site. If you already have a username and password you can log-in here. If wish to, but do not yet have Platform access, please contact us.

What are BAT affinity ratings and how do they work?

BAT Affinity Rating is a real-time measure of an individual’s local or national consumer appeal.

Advertisers use this proprietary metric to strategically select the right talent for their campaigns.  BAT’s technology tracks each individual talent against the whole (all talent nationally and in his/her local market), thus reflecting the relative, real-time position of each talent nationally or within a given local DMA.  BAT uses complex and proprietary algorithms to combine a wide variety of data sources to build each talent’s affinity score. In addition, the BAT Platform allows you to filter data so that you can run comparative trend reports looking at talent against their team, league or sport to identify the best athletes within the criteria you set.

Using BAT’s Platform, advertisers can scientifically compare individuals’ affinity trends over time and across markets with assurance that their analysis is precise.

What other BAT talent data do you have?

BAT collects detailed talent profile information from each celebrity athlete including lifestyle/behavioral characteristics allowing advertisers to customize their search with unique criteria sets such as whether an athlete prefers Pepsi® to Coca-Cola®, or by the type of cell phone provider they use. As well, BAT’s Platform hosts career statistics as well as award listings for most athletes.

When will you have celebrities & musicians on the BAT Platform?

BAT’s initial efforts have been mostly concentrated on celebrity athletes, and will continue to expand over the coming year to include additional musician and entertainment celebrity talent. If you have a specific talent interest outside of athletes, please contact us as we can likely assist with your request.