BAT's beta ran from September 2008 to January 2009, during which a 3rd party research firm conducted market testing on the brand
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awareness:Results from BAT’s beta research finds that a 180% increase in unaided brand awareness highlights the ability of endorsement ads to fundamentally "register" with consumers.FACT: The presence of Talent attracts attention to your brand.next » « back |
association:Results from BAT’s beta research finds that a 56% improvement in message association shows participants correctly absorbed the attributes of tested products and services.FACT: Using BAT endorsement talent in your online ads increases the likelihood your message is received & absorbed.next » « back |
favorability:Results from BAT’s beta research finds that a 39% improvement in brand favorability, demonstrates how positive associations about an athlete carry over to brands.FACT: An athlete’s likability is transferred to your brand when included in your campaign.next » « back |
purchase intent:Results from BAT’s beta research finds that a 27% increase in purchase intent is a measure that speaks to brand and behavior goals.FACT: Adding BAT endorsement talent to your online campaign dramatically increases conversion rates.next » « back |
direct response metrics:The study results come as BAT emerges from its beta stage, where live, BAT-enabled ad campaigns delivered an average of 13.5 times advertisers' typical conversion rates and, on average, 3.5 times advertisers' typical click-through rates.FACT: Campaign performance improves with BAT-enabled advertising.« back |
