BAT has a limited number of relationships with preferred publishers that receive unique benefits that they can pass along to their advertiser clients. BAT works to cooperatively promote its preferred publisher base to new and existing BAT advertisers.

Preferred BAT publishers receive favored pricing, sales team trainings, cooperative marketing support, operational support, promotion & publicity, customized collateral & ad demos, and referrals.

BAT works with preferred publisher sales teams to educate them on how to package and present BAT endorsement marketing to their existing and prospective client-base. Team trainings can usually be done via online conferencing and take about 1 hour.  Post-training, BAT makes its team available for regular meetings to discuss feedback, leads and sales support needs.  Schedule training.

Yes.  BAT-enabled campaigns can run on most any Web site.  In some cases, BAT may require that a Web publisher obtain pre-approval based on its Web site content.

In addition to sales support, BAT provides hands-on operational assistance for its preferred publishers.  While there are no integration requirements to run BAT-enabled campaigns, most site operations teams find it useful to get trained on the BAT Platform’s features and tools.

BAT tracks all BAT-enabled campaigns to ensure impressions are properly distributed and playing through on schedule.  Additionally, BAT measures standard performance data so that advertisers can cross reference metrics with their ad management system reporting.  BAT is compatible with all major AMS systems.

Yes, BAT is fully compatible with all major AMS systems.

Yes, BAT endorsement Talent can be used within most all major rich media formats.