Press Releases
March 9, 2010
quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising
Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.
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February 1, 2010
Brand Affinity Technologies Acquires Virtual Memorabilia Company Beelya
Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has acquired privately held La Jolla, Calif.-based Beelya, the leading creator of authentic, virtual sports collectibles. The acquisition allows BAT to extend its portfolio of endorsement offerings, as advertisers look to tap into the power of athlete and celebrity brands.
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January 19, 2010
Brand Affinity Technologies Selected by AlwaysOn as OnMedia Top 100 Winner
Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners, and as category winner among Advertising Service Providers. Winners were selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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October 8, 2009
Emmis Radio and BAT Partner to Give Radio Advertisers New Endorsement Opportunities
Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and Emmis Radio, the diversified media firm with radio operations in the many of the nation's largest markets, today announced their partnership to offer advertisers access to over 3,000 athlete and celebrity endorsers for immediate activation across Emmis media channels.
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September 30, 2009
SOUTHERN CALIFORNIA VENTURE NETWORK ANNOUNCES RECIPIENTS OF THE 2009 ORANGE COUNTY EMERGING GROWTH AWARDS
The Southern California Venture Network (SCVN) recently announced the recipients of the 2009 Orange County Emerging Growth Awards. The awards recognized those companies headquartered in Orange County that have reached between $1-$20 million in yearly revenues, have experienced significant growth over the last 12 months and that have made a positive impact on the local economy. BAT was named the SCVN 2009 winner in the professional services category.
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September 29, 2009
The San Diego Union-Tribune and BAT Partner to Add Star Power to Southern California Advertising Campaigns
Brand Affinity Technologies, Inc. (BAT), Brand Affinity Technologies Inc. (BAT), the company reinventing the business of endorsement marketing, and The San Diego Union-Tribune, the region's leading local media company, have partnered to give advertisers in Southern California more streamlined access to endorsement talent. Starting immediately, the Union-Tribune's print and online sales force will offer BAT endorsement talent to its client base, reinforcing the media company's commitment to continuously improving its products and services.
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September 10, 2009
CBS Outdoor and BAT Ink Deal to Bring Celebrity Endorsements to Outdoor Campaigns
Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, today announced a relationship with CBS Outdoor that will allow advertisers to easily incorporate celebrity endorsements into locally targeted out-of-home ad campaigns. Already in use by leading brands online, BAT enables advertisers of all sizes to tap into the passion consumers have for their favorite stars, athletes and teams.
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July 21, 2009
Freedom Communications Partners with BAT
Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Freedom Communications, a national information and entertainment company of print publications, broadcast television stations and interactive businesses, have partnered to give advertisers the ability to reach consumers in local markets with targeted online endorsement ad campaigns.
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May 18, 2009
Centro and BAT Partner to Give Star Treatment to Locally Targeted Ad Campaigns
Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Centro, the leader in local online media planning and buying, have partnered to give advertisers the ability to reach consumers in local markets with strategically selected endorsement talent. Ford is among Centro's first clients to run a geographically targeted endorsed campaign.
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May 4, 2009
Microsoft Advertising and Brand Affinity Technologies Team Up to Add Celebrity Star Power to Advertisers’ Digital Campaigns
New, innovative advertising medium puts athlete and celebrity endorsements at the fingertips of advertisers and publishers.
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March 30, 2009
BAT and Getty Images Establish Relationship to Streamline Activation of Celebrity Endorsements Online
Advertisers Can Access Getty Images Collection Through
BAT's Endorsement Platform for Use in Online Campaigns
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March 24, 2009
Brand Affinity Technologies President and CEO Ryan Steelberg Named to SportsBusiness Journal's "Forty Under 40"
Brand Affinity Technologies President and CEO, Ryan Steelberg was named to SportsBusiness Journal's "Forty Under 40" list of the best and brightest young executives in sports business.
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March 18, 2009
Research Shows Celebrity Endorsements Build Brands AND Boost Direct Response in Online Campaigns
New Study and Beta Engagements Detail Impact of Endorsement Ad Campaigns Powered by Brand Affinity Technologies (BAT)
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