Press Releases September 1, 2010 New York Giants' Victor Cruz Tops September List of Rising Sports Stars New York Giants rookie wide receiver, Victor Cruz, tops the list of Rising Sports Stars to watch in the month of September. The list ranks the top ten U.S. sports professionals from all major sports who experienced the greatest relative growth in popularity during the prior thirty days. Cruz has had a breakout pre-season and currently leads the league with 251 receiving yards and four touchdowns. As an undrafted free-agent wide receiver from UMass Amherst, Cruz is competing for a spot on the Giants' roster and has quickly emerged as an athlete-to-watch, with 12 catches in just three exhibition games to date. read press release August 24, 2010 Brand Affinity Technologies Raises $20 Million For Celebrity Endorsement and Engagement Business Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has closed a $20 million Series C round led by Miramar Venture Partners, with existing investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital, and ad pepper media International also participating. Also joining in the financing through their CGI Opportunity Fund II is the Ueberroth Family, experts in worldwide sports and marketing. read press release August 18, 2010 Sports and Celeb Websites Go Live with Interactive Content Experience Sports and celebrity websites FantasyFootball.com, Rotowire.com, Hollywoodrag.com, PathToTheDraft.com, SportsAgentBlog.com, and usfutblog.com are now offering consumers an interactive editorial content experience related to their favorite stars. netBAT (www.netbat.com) transforms celebrity images and articles into "portals of engagement" containing multimedia apps highly relevant to the featured content. Brand Affinity Technologies (BAT) created this new content experience which makes it easy for people to access and interact with news, video clips, information, social media feeds and more -- without leaving the page they're on. The publishers join popular websites such as New York Daily News and North Jersey Media Group in a bid to keep consumers engaged on-site with the sports and celebrity content that interests them most. read press release August 8, 2010 Brand Affinity Technologies Selected as AlwaysOn Global 250 Winner Brand Affinity Technologies (BAT) has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies a company's leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the "Global Silicon Valley." read press release August 2, 2010 Former Football Pro-Bowler and USC Legend Pat Haden Tops August List of Rising Sports Stars The University of Southern California's new Athletic Director, Pat Haden, tops the list of Rising Sports Stars to watch in the month of August. The list ranks the top ten U.S. sports professionals from all major sports who experienced the greatest relative growth in popularity during the prior thirty days. Haden, a retired Los Angeles Rams quarterback and former USC star, is returning to his alma mater to take over the athletic department after a scandal-plagued year resulted in some of the strictest sanctions ever levied by the NCAA. His official start date is August 3. read press release July 1, 2010 Golfer Bubba Watson Tops List of Rising Sports Stars to Watch in July The PGA's Bubba Watson, tops a debut list of Rising Sports Stars to watch in the month of July. The list ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days. Watson survived a six shot deficit and a nail-biting three-way playoff to emerge the victor of the Travelers Championship on June 27. read press release June 29, 2010 Sports Superstars Now Accessible and Affordable For Radio and TV Advertising ROI Media Direct and Brand Affinity Technologies, Inc. (BAT) have joined forces to usher in a new era of accessibility and affordability among athlete and celebrity endorsements. ROI, a full-service ad agency with tier-one clients such as: LegalZoom.com®, eHarmony® and Lifelock®, is an independently operated, wholly owned subsidiary of BAT, the company revolutionizing endorsement marketing. Starting today, BAT?s Platform including over 36,000 athletes and celebrities is immediately accessible to ROI clients, streamlining a typically lengthy and expensive talent research and endorsement process. read press release April 19, 2010 BAT and Getty Images Expand and Extend Partnership Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, and Getty Images, the world's leading creator and distributor of visual content and other digital media, have expanded their partnership to further ease activation and drive adoption of endorsed advertising campaigns. BAT and Getty Images are making a coordinated effort across sales, marketing, and creative fronts to introduce more advertisers to endorsement marketing opportunities. read press release March 9, 2010 quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising. read press release February 1, 2010 Brand Affinity Technologies Acquires Virtual Memorabilia Company Beelya Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has acquired privately held La Jolla, Calif.-based Beelya, the leading creator of authentic, virtual sports collectibles. The acquisition allows BAT to extend its portfolio of endorsement offerings, as advertisers look to tap into the power of athlete and celebrity brands. read press release January 19, 2010 Brand Affinity Technologies Selected by AlwaysOn as OnMedia Top 100 Winner Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners, and as category winner among Advertising Service Providers. Winners were selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. read press release October 8, 2009 Emmis Radio and BAT Partner to Give Radio Advertisers New Endorsement Opportunities Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and Emmis Radio, the diversified media firm with radio operations in the many of the nation's largest markets, today announced their partnership to offer advertisers access to over 3,000 athlete and celebrity endorsers for immediate activation across Emmis media channels. read press release September 30, 2009 SOUTHERN CALIFORNIA VENTURE NETWORK ANNOUNCES RECIPIENTS OF THE 2009 ORANGE COUNTY EMERGING GROWTH AWARDS The Southern California Venture Network (SCVN) recently announced the recipients of the 2009 Orange County Emerging Growth Awards. The awards recognized those companies headquartered in Orange County that have reached between $1-$20 million in yearly revenues, have experienced significant growth over the last 12 months and that have made a positive impact on the local economy. BAT was named the SCVN 2009 winner in the professional services category. read press release September 29, 2009 The San Diego Union-Tribune and BAT Partner to Add Star Power to Southern California Advertising Campaigns Brand Affinity Technologies, Inc. (BAT), Brand Affinity Technologies Inc. (BAT), the company reinventing the business of endorsement marketing, and The San Diego Union-Tribune, the region's leading local media company, have partnered to give advertisers in Southern California more streamlined access to endorsement talent. Starting immediately, the Union-Tribune's print and online sales force will offer BAT endorsement talent to its client base, reinforcing the media company's commitment to continuously improving its products and services. read press release September 10, 2009 CBS Outdoor and BAT Ink Deal to Bring Celebrity Endorsements to Outdoor Campaigns Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, today announced a relationship with CBS Outdoor that will allow advertisers to easily incorporate celebrity endorsements into locally targeted out-of-home ad campaigns. Already in use by leading brands online, BAT enables advertisers of all sizes to tap into the passion consumers have for their favorite stars, athletes and teams. read press release July 21, 2009 Freedom Communications Partners with BAT Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Freedom Communications, a national information and entertainment company of print publications, broadcast television stations and interactive businesses, have partnered to give advertisers the ability to reach consumers in local markets with targeted online endorsement ad campaigns. read press release May 18, 2009 Centro and BAT Partner to Give Star Treatment to Locally Targeted Ad Campaigns Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Centro, the leader in local online media planning and buying, have partnered to give advertisers the ability to reach consumers in local markets with strategically selected endorsement talent. Ford is among Centro's first clients to run a geographically targeted endorsed campaign. read press release May 4, 2009 Microsoft Advertising and Brand Affinity Technologies Team Up to Add Celebrity Star Power to Advertisers’ Digital Campaigns New, innovative advertising medium puts athlete and celebrity endorsements at the fingertips of advertisers and publishers. read press release March 30, 2009 BAT and Getty Images Establish Relationship to Streamline Activation of Celebrity Endorsements Online Advertisers Can Access Getty Images Collection Through BAT's Endorsement Platform for Use in Online Campaigns read press release March 24, 2009 Brand Affinity Technologies President and CEO Ryan Steelberg Named to SportsBusiness Journal's "Forty Under 40" Brand Affinity Technologies President and CEO, Ryan Steelberg was named to SportsBusiness Journal's "Forty Under 40" list of the best and brightest young executives in sports business. read press release March 18, 2009 Research Shows Celebrity Endorsements Build Brands AND Boost Direct Response in Online Campaigns New Study and Beta Engagements Detail Impact of Endorsement Ad Campaigns Powered by Brand Affinity Technologies (BAT) read press release