Select & Secure Endorsement Talent

Choose from thousands of nationally, regionally, and locally targeted talent.  Secure them on a campaign basis for use in cross-media endorsement campaigns with no long term contracts or negotiations.

Integrate Activation Tools

Leverage BAT’s consumer incentive tools to generate deeper user engagement with your brand via: ticket giveaways, talent appearances, signed traditional & virtual memorabilia, social media outreach, and contests/sweepstakes management.

Build Creative

Review and download thousands of rights-cleared photos, video and audio for insertion into new or existing creative in digital, radio, TV, OOH and print endorsement campaigns.  BAT can assist with creative development and facilitate custom production, if desired. 

Launch Campaign

Launch an endorsement campaign in days instead of months.  BAT-enabled campaigns can run on any media channel on a local or national scale with no integrations or special creative tools.  Pay for what you use on a CPM basis or via an unlimited-use licensing fee.

Tracking & Campaign Performance

For digital campaigns, comprehensive reporting is fully integrated with advertiser ad management systems. BAT also provides the option to swap out Talent mid-campaign to improve and optimize results.  Offline, BAT requires all media channels to verify full play of ad plan post-campaign.