- Why should I use endorsements in my advertising and marketing?
- What are consumer activation tools?
- What is a BAT-enabled campaign?
- Why run a BAT-enabled campaign?
- What types of media can BAT-enabled campaigns run on?
- What are the specific steps to BAT-enabling a campaign?
- How much does it typically cost to include BAT athletes in my advertising?
- How long does it take to launch a BAT-enabled campaign?
- What celebrity athletes can I get through BAT?
- Can I negotiate fully exclusive rights to BAT endorsement talent?
- Can I use BAT athletes in their jerseys/uniforms?
- What assets or creative materials does BAT make available to advertisers that license talent?
- Can I get customized video/photo/audio for my campaigns?
- Is this a creative decision or a media decision?
- What are the benefits of running my digital campaign through BAT Media Services?
More questions?
Why should I use endorsements in my advertising and marketing?
Endorsements work because they leverage the
emotional connection and affinity consumers’ have for the athletes
and celebrities they follow and admire the most. *80% of all
Americans are self-proclaimed sports fans, and half of all U.S.
adults closely follow sports. So, by using a celebrity athlete in
your campaign, you are reaching hundreds of millions of consumers and
more effectively capturing their attention and motivating them into
activation. The end result: celebrity association on a local or
national level that increases your brand impact and campaign
performance.
*Pew
Internet Research
What are consumer activation tools?
BAT activation tools incentivize consumers to engage with advertisers’ brands more deeply. Activation tools include elements like ticket giveaways, signed memorabilia, virtual memorabilia, contests & sweepstakes management and social media outreach. Each activation element can be incorporated into any BAT-enabled campaign to increase consumer activation & engagement.
topWhat is a BAT-enabled campaign?
A BAT-enabled campaign is any advertising, marketing, or promotional campaign that includes BAT endorsement talent elements.
topWhy run a BAT-enabled campaign?
BAT makes it faster and easier than ever before
to research and license talent, and include endorsements in your
advertising and marketing. Endorsements produce
results and
greater ROI. In fact, in the first 6 months of their endorsed
campaigns, *brands are proven to increase sales by 4%. Running a
BAT-enabled campaign allows you to transfer the fan passion and
loyalty consumers have for their favorite athletes and celebrities
directly to your brand in a quick, convenient and effective
approach.
*TNS,
Harvard Business Review, 2008
What types of media can BAT-enabled campaigns run on?
BAT-enabled campaigns can run on any media including digital, radio, outdoor, TV, print.
topWhat are the specific steps to BAT-enabling a campaign?
Take a look at how easy BAT makes it here: How BAT Works.topHow much does it typically cost to include BAT athletes in my advertising?
BAT endorsement talent is priced on a pay-for-what-you-use, CPM or flat-rate basis. This helps advertisers of all sizes enjoy the benefits of endorsement marketing, without being locked into sizable, long-term lock up pricing. Many advertisers find that BAT’s pricing model allows them to diversify their talent portfolio, using multiple talent in their campaigns for less than just one endorsement would have historically cost them.
topHow long does it take to launch a BAT-enabled campaign?
From talent selection to campaign launch, BAT’s process is designed to bring a new level of efficiency to endorsement marketing. It’s easy to see how most BAT-enabled campaigns are up in running under the tightest schedules.
- Talent offers are generated the day advertisers confirm selection;
- Talent acceptance, including contract signing, or rejection is capped at 96 hours;
- Creative development is at the discretion of the advertiser or ad agency, although we are happy to assist if desired; and
- Final creative review is capped at 96 hours.
What celebrity athletes can I get through BAT?
BAT has signed contracts with more than 3,300 top celebrity athletes and more than 77 premier sports agencies. Our signed roster includes every major professional sport in the U.S., as well as emerging sports such as Olympians, Extreme, and MMA/UFC. If for some reason BAT has not already signed a specific celebrity you are looking to use, just let us know – it’s most likely that he/she is in our queue.
Celebrity athletes such as Drew Brees (New Orleans Saints), Alexander Ovechkin (Washington Capitals), Paul Pierce (Boston Celtics), Andy Pettitte (New York Yankees), Picabo Street (World Champion Skier), Brooks Robinson (Baseball Hall of Famer), Rashad Evans (UFC), and thousands more are part of BAT’s talent family. Check out our Talent Preview map to see a sampling of BAT celebrity athletes by state and submit a Talent List request for your campaign.
topCan I negotiate fully exclusive rights to BAT endorsement talent?
Yes. Fully exclusive pricing is negotiated on a case-by-case basis. Contact us to discuss your objectives.
topCan I use BAT athletes in their jerseys/uniforms?
If an
advertiser already has league or team rights through a sponsorship
or marketing agreement, BAT is happy to offer talent in marks. For
advertisers interested in talent without acquiring league/team
rights, BAT offers photo and video assets of talent in generic
jersey, generic uniform or in casual street clothes.
What assets or creative materials does BAT make available to advertisers that license talent?
BAT provides a consistent set of photo, video, and audio assets for talent used in campaigns. These assets are delivered in high resolution, high definition formats that are easily usable in campaigns for any media.
topCan I get customized video/photo/audio for my campaigns?
BAT is happy to arrange and facilitate a custom production shoot for your campaign. Submit your inquiry and a member of BAT’s talent operations team will follow up with you.
topIs this a creative decision or a media decision?
Some advertisers and agencies consider using endorsement talent a creative decision, while others use endorsements to maximize the efficiency of their media strategy. Whichever camp you fall in, third-party research & performance data finds that on average, BAT-enabled campaigns increase every brand metric, from awareness through purchase intent, while simultaneously boosting conversion/direct response statistics.
topWhat are the benefits of running my digital campaign through BAT Media Services?
BAT’s media services run on trusted
partner sites including 75% of the comScore 100. With 100MM U.S.
unique users per month and site list transparency, running your
digital campaign with BAT is not only efficient, but it’s easier
and more cost-effective too. Of course, demographic, geographic,
psychographic, contextual & behavioral targeting allows you to
pinpoint your audience and expose them to creative specifically
built to reach, engage, and activate them on a deeper level.
The best part? Buy on a single CPM for media with no additional costs for talent or targeting. And, when media is purchased through BAT, there is no additional cost to run endorsements across our partner sites.
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